Erika Back

Slide

i'm visual communicator from NY and CT.

UX Design

I assess a user's content priorities and develop an architecture map to streamline highest priority content and facilitate interaction.

Editorial Design

Designing content focused on ease of readability and intrigue.

Web Design

With an emphasis on responsive websites and SEO needs, I design sites with a modern and lasting aesthetic.

Brand Strategy

Generating ownable logos and visual assets to suit an evolving landscape.

Environmental Design

Integrating designed experiences with physical observations.

Modeling and Animation

Storyboarding and world-building.

Experience.

  • 2018Alexander Isley Inc.
    Designer

    Developed brand identities, marketing communications, and environments for both local non-profits and Fortune 500 companies.

  • 2017Freelance
    Multimedia Designer

    Redesigned brand communications for clients in Connecticut and New York City.

  • 2015JB Design
    Graphic Designer

    Advanced from a junior designer role after proving to be adept at client communications, project management, and successes from initial ideation to final deliverables. Directed and oversaw junior designers.

Internships.

  • 2015MTWTF
    Design Intern

    Developed logos for non-profit organizations, developed 3D models, and responsible for updating studio portfolio.

  • 2014-2015NICABM
    Web Designer and Programmer

    Developed web modules, sales pages, and social media graphics and ads, responsible for A/B testing.

  • 2014Design Center
    Designer

    Design development and project management for local businesses.

  • 2012-2013LEGO
    B2C Intern

    Developed in-store international communications and design.

  • 2011New Haven Museum
    Education Intern

    Developed scalable lesson plans and museum visuals.

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