Erika Back

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new canaan library

New Canaan Library is the heart of New Canaan, and has had the fortunate problem of becoming too large for its facility.

Client:
New Canaan Library
Services:
Environmental Design, Graphic Design, Branding, Brand Strategy
Design Firm:
Alexander Isley Inc.
Role:
Lead Designer, Production

Brief & Idea.

Facing COVID-19 regulations, the New Canaan Library needed a safe way for residents to learn about the new library. This space needed to be outside of the current library, and offer personal and augmented-reality tours.

Result.

We designed capital campaign-related communications and found ways to activate the informational pavilion. 

To inspire residents, we generated the campaign “see yourself in the NEW New Canaan Library”. This offered a way to make the future building more tangible by letting viewers physically see themselves in the building.