(RED) Social Media
Partnering with (RED), a renowned nonprofit dedicated to fighting pandemics, I contributed to the impactful Code (RED) campaign. My work focused on leveraging social media to raise awareness, engage audiences, and support the organization’s mission during the global COVID-19 pandemic.
brief & idea
During the COVID-19 crisis, (RED) launched the Code (RED) campaign to educate the public, promote preventive measures, and fundraise for relief efforts. The challenge lay in creating engaging social media content that would inform, inspire, and drive participation in the (RED) Creator Cup—a major fundraising initiative.
results
My approach centered on creating compelling social media assets to amplify the Code (RED) campaign. I developed graphics, video content, and messaging to educate audiences on COVID-19 prevention, promote the (RED) Creator Cup, and underscore (RED)’s critical mission. Through targeted storytelling and visual design, I ensured content was informative and shareable, increasing its reach across platforms.
The campaign received widespread engagement, with increased social shares and contributions to the (RED) Creator Cup fundraising efforts. My work helped strengthen (RED)’s visibility during a pivotal moment, contributing to its ongoing mission to combat pandemics through creative and meaningful content.
