Self-directed internal video series amplifying culture, ESG, and diverse voices at Pickard Chilton

As Pickard Chilton’s in-house creative, I saw an opportunity to surface the voices behind the firm’s work—people who cared deeply about sustainability, design ethics, and community impact. Engaging Stories was a self-initiated video series I concepted, filmed, and edited to spotlight those values in action.

Each short story gave space to team members—interns, project architects, studio leaders—to reflect on what drives them. The goal wasn’t polish. It was honesty.

This series didn’t just boost morale inside the studio—it also played a strategic role in driving visibility and engagement.

To expand reach, I created SEO-aligned blog posts and embedded the videos across the website. The results spoke for themselves:

• Videos averaged 800 views and 12 shares each—a 4x increase compared to the firm’s prior top-performing posts
• Instagram videos before I joined averaged just 210 views
• Select stories became the most saved and reshared content in the studio’s feed to date
• Paired with blog content, the series helped drive qualified website traffic and contributed to over $3 million in new revenue

Internally, the effect was just as meaningful. Team members regularly shared how seen they felt. For me, this was design doing its quietest, most important work: building trust, inside and out.

Engaging Stories reflects my belief that storytelling is part of design—not decoration after the fact, but a way of honoring process, values, and people along the way.

+280% increase
in average video views