Erika Back

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decade of discovery

The Yiddish Book Center is known for their dedication to the preservation of Yiddish literature.

The Yiddish Book Center
Graphic Design, Branding, Brand Strategy
Design Firm:
Alexander Isley Inc.
Lead Designer, Production

Brief & Idea.

We were asked to help launch their new campaign, a Decade of Discovery, to share the relevancy of Yiddish culture.


Each year of the campaign would focus on a different theme. Our solution needed to stay true to the Yiddish Book Center‘s brand, but flexible for future themes. We used the familiar goat and colors, while building with components to this modular logo.